77 Inch Class OLED S95H4K | Samsung Vision AI Smart TV | (2026)

4.8(222)
QN77S95HAF / QN77S95HAFXZA
    Model

    OLED S85H 4K

    OLED HDR | Premium Gaming Pack

    OLED S90H 4K

    OLED HDR+ with Glare Free | Ultimate Gaming Pack

    OLED S95H 4K

    OLED HDR Pro with Glare Free | Art Store
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    83"

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    77 Inch Class OLED S95H4K | Samsung Vision AI Smart TV | (2026) $4,499.99
    QN77S95HAFXZA
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    Highlights
    OLED HDR Pro
    OLED HDR Pro
    NQ4 AI Gen3 Processor
    NQ4 AI Gen3 Processor
    Motion Xcelerator 165Hz
    Motion Xcelerator 165Hz
    AI Soccer Mode Pro
    AI Soccer Mode Pro

    Awards

    20 years no 1

    Omdia: Global No.1 TV Brand 20 Years*

    “Samsung is ranked No.1 TV brand globally for 20 years”

    *Source –Omdia, Feb-2026. Results are not an endorsement of Samsung. For general information; any reliance on these results isat the third party’s own risk.

    Fastest Growing OLED TV Brand

    Circana/Weekly Retail Tracking Service: Samsung is the Fastest Growing OLED TV Brand**

    “Samsung is the Fastest Growing OLED TV Brand*”

    **Source: Circana, LLC, Retail Tracking Service, US, TV, Display Type: OLED, Absolute Dollar Change, 12 ME June 2026”

    iF DESIGN: iF DESIGN AWARD 2026

    iF DESIGN: iF DESIGN AWARD 2026

    Red Dot Winner 2026

    Red Dot: Red Dot Winner 2026 Best of the Best

    CES Innovation Awards

    CES Innovation Awards ®2026 : Innovation Awards Honoree***

    ***The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given. Award granted to the 48“ OLED S95H TV

    Techaeris

    Techaeris: Editor’s Choice

    “king of the displays"

    Sound Advice

    Sound Advice: Exceptional

    “Worth every single penny"

    Highly Recommended

    AV Forums: Highly Recommended

    “exceptional overall performance.”

    Best Buy

    Expert Reviews: Best Buy

    "Bold, strangely immersive”

    Our best OLED picture elevated with sophisticated design

    Unbeatable contrast with AI-powered pixel-level control, on a floating, glare-free screen that enhances your content and décor. Enjoy 5,000+ artworks1 from world-famous artists and collections, and you can reduce cable clutter on up to 8 HDMI devices with Wireless One Connect Ready2.

     

    1Includes 30 free refreshed artworks monthly; paid subscription required to enjoy all the art from the Art Store. Samsung Account log-in and Wi-Fi connection are required.

    2Wireless One Connect Box sold separately and must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

    See truly cinematic contrast and vibrant color with no distracting glare

    Glare Free with Real Black & Real Color

    Enjoy real black levels2 and authentic color, paired with Glare Free technology for a lifelike viewing experience that isn't hindered by distracting reflections from sunny windows or overhead lights.

    A with- and without- shot of the Samsung OLED S95H Smart TV's glare-free HDR functionality.

    2 Black level ≤ 0.005nit @ Dark room (based on ITU-R BT.2100-3). Greyscale discrimination AVG Δ E2000 ≤ 5 @ Bright room 500Lx. Gloss Unit ≤ 15GU (ex. Mirror 100GU). Certification on S95H and S90H.

    Access art from world-famous galleries and artists6

    Art Store

    Find the perfect piece of artwork from the world’s leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring, Jean Michel Basquiat and more.6

    6 Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

    See truly cinematic contrast and vibrant color with no distracting glare

    Bold yet sleek design

    FloatLayer Design

    Transform your space with a premium TV that resembles a work of art. The FloatLayer Design mounts flush to the wall for a sleek, minimalist look. Featuring a refined bezel, it looks stunning whether on or off.

    Powerful 4K AI processor3

    NQ4 AI Gen3 Processor

    Powered by 128 neural networks to deliver AI-enhanced picture and sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.3

    3Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

    A with- and without- shot of how AI Motion Enhancer Pro technology on the Samsung OLED S95H Smart TV can be used to make crisp, more vivid sports action.

    Keep your eye on the ball

    AI Motion Enhancer Pro

    The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.4

    4Utilizes AI-based formulas. Viewing experience may vary according to types of content and format.

    Transforms everything on screen to impressive 4K resolution⁵

    4K AI Upscaling Pro

    See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.5

    5Utilizes AI-based formulas. Viewing experience may vary according to types of content and format.

    Transforms content into HDR-like quality

    Transforms content into HDR-like quality

    Auto HD Remastering

    Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine.

    An illustration demonstrating how the Samsung OLED S95H can use AI to intelligently optimize picture in real time to suit your tastes.

    See your favorite content the way you want it

    AI Customization Mode

    Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.7

    7Utilizes AI-Based formulas

    See a world of vibrant colors enhanced by AI

    Color Booster Pro

    Experience every scene in richer, more vibrant colors. AI* transforms hues in real-time for dynamic, lifelike visuals, making every moment more immersive and unforgettable.

    *Utilizes AI-based formulas. Viewing experience may vary according to types of content and format.

    An image of a dog snuggled under colorful blankets, used to demonstrate how Pantone has verified the colors as accurate on the OLED S95H TV.

    Expert-validated color and skin tones for a realistic picture

    Pantone® Validated

    With colors validated by the experts at Pantone®, you can be sure colors look realistic, and skin tones are accurately rendered, for a vibrant, true-to-life picture.

    A diagram illustrating how Real Depth Enhancer on the Samsung OLED S95H TV can intelligently adjust scenes to create lifelike depth in content.

    Pictures with true depth

    Real Depth Enhancer

    Analyzes and enhances every scene, intelligently adjusting foreground contrast to create lifelike depth. The result is a more three-dimensional picture where images naturally pop with realistic dimension, just like your eyes perceive the real world. Works seamlessly with all your favorite content.

    Peak gaming performance

    Ultimate Gaming Pack

    Dive into next-level immersion created by ultra-smooth, tear-free, low latency gaming with real-time response performance. Unlock the ultimate gaming experience with the powerful combination of Motion Xcelerator 165Hz8, AMD FreeSync Premium Pro9 and NVIDIA G-Sync10.

    A lifestyle shot of two gamers playing a collage of different video games using the Samsung OLED S95H.

    84K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary.
    9Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
    10Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels.

    Bring smooth motion to sports and enjoy virtually tear-free gaming11

    Motion Xcelerator 165Hz

    Experience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.11

    114K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary.

    An illustration showing how Motion Xcelerator technology running on the Samsung OLED S95H TV delivers fast and responsive gaming performance in a racing game.
    Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo.

    NVIDIA G-SYNC Compatible

    Validated by NVIDIA, this technology offers an advanced variable refresh rate (VRR) experience for ultra-smooth, fast gaming. It effectively minimizes screen tearing and stuttering, resulting in seamless gameplay.*

    *Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels.

    A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo.

    FreeSync Premium Pro

    Experience seamless, lag-free gaming by reducing stutter and screen tearing with adaptive sync, while HDR support delivers vibrant, lifelike visuals for an immersive experience.12

    12Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.

    Theatrical multidimensional sound that puts you at the center of the action.

    Dolby Atmos®

    Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.

    A demonstration of Active Voice Amplifier Pro optimizing dialogue and amplifying voices on a Samsung OLED S95H TV.

    Clear dialogue with AI-powered voice enhancement

    Active Voice Amplifier Pro

    Say goodbye to the rewind and hear crystal-clear dialogue. Our AI processor identifies and amplifies voices above background sounds and even above noises in your room.

    14Utilizes AI-Based formulas

    Dynamic, realistic sound that tracks to on-screen action.

    Object Tracking Sound+

    Sound seems to follow the motion of speeding cars and all the edge-of-your seat action on screen with Object Tracking Sound+. Dynamic audio tracks to deliver a more realistic, cinema-like audio experience. 15

    15Dramatization.

    TV and soundbar work together in perfect harmony.

    Q-Symphony

    Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.16

    16Requires a compatible 2020-2025 Q-Series, S-Series, B750F or B650F soundbar (sold separately). For more information, check soundbar specifications.

    Personalized smart TV platform built around you17

    One UI Tizen

    Stream, game and explore all your favorite content on One UI Tizen,17 an intuitive smart TV platform you can customize. With Samsung Knox securing your data18 and 7 years of automatic OS updates,19 enjoy peace of mind while accessing endless entertainment on a platform that’s always up to date.

    A screenshot of the One UI Tizen operating system running on a Samsung OLED S95H TV.

    17Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
    18Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.
    19Based on model year; requires Internet connection.

    A warranty icon representing 7 years of OS upgrades on the Samsung Neo QLED QN80H TV.

    Enjoy 7 years of new TV experiences

    Content and services may vary by region and are subject to change without notice.
    Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
    Some content and services require registration and subscription.
    Requires Samsung account.
    Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026.
    Please note that the upgrade does not cover hardware-related performance, features or durability.

    Experience the best of TV with Samsung TV Plus, offering over 400 channels and thousands of on-demand shows and movies—all free with a Samsung Account. Enjoy a wide range of content, including news, sports, and movies, with channel availability varying by location.

    The best of TV. All for free.

    Samsung TV Plus21

    Instantly get over 750+ channels and thousands of on-demand shows and movies - no subscription required. Enjoy national and local news, sports, movies, and more.

    21Samsung Account required. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change.

    Essential information for your day

    Now Brief

    Customize your Now Brief with loads of widgets to help maximize your productivity. Choose options like Weather, Memo, Music, Tips, and more. Even wake up now Brief hands-free through voice activation. 22

    22Widgets shown and avaialble are are subject to change without notice.

    A multi-layered security solution is creating a dome-like enclosure behind a TV that's secured by Knox. The screen features the Samsung Knox emblem. Bottom right corner shows IT Security Certification Center badge. Underneath it reads ‘Secured by Knox’.

    Enjoy peace of mind with built-in triple-layer data protection²³

    Samsung Knox Security

    Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.23

    23Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.

    Your smart home command center

    SmartThings (Built-in SmartThings Hub & Home Insight)24

    Connect and control smart devices through your TV to simplify your day-to-day life with the built in SmartThings Hub. Get notifications about your devices right on screen, including a 3D Map View showing your entire smart home ecosystem at a glance.

    24Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

    Control your TV straight from your phone

    Quick Remote

    Use your phone to change channels, adjust volume and more. Plus, access key Samsung Tizen TV features such as media, ambient mode, and menu25.

    25Requires SmartThings (available with Android OS 10 or later with 3 GB RAM space and Apple iOS 15 or later), Internet or Bluetooth connection and login to TV Samsung Account.

    Pay attention to your pet, even when you're not there

    Pet Care26

    On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet’s favorite content to comfort it while you're away.

    26Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Each device must be signed in to same Samsung account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas. Camera cold separately.

    Samsung TV and Galaxy smartphone show the same photos, with wireless icon illustrating Samsung Storage Share syncing images.

    Share files seamlessly across Samsung devices

    Storage Share27

    View multimedia files from your phone or tablet on the big screen without the hassle. The TV auto-detects nearby compatible Galaxy devices and offers to sync and store their content.

    27Each device must be signed in to same Samsung account and must have both Wi-Fi and Bluetooth turned on. Service availability may vary by device model.

    Save energy with intelligent analysis

    AI Energy Mode

    Helps reduce power consumption by auto-adjusting brightness based on the room's lighting and your user activity.28

    28Energy saving rate may vary by model, size, viewing conditions and type of content.  Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode.

    A woman sings into her phone, while the TV behind her displays karaoke lyrics. Her friends smile in the background.

    Transform your TV into a karaoke stage

    Karaoke29

    Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic without separate equipment — your singing setup is already here.

    29Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set. Mobile mic is compatible only with Galaxy S23 or later models and iPhone 15 & above. You must download the Karaoke app from Tizen to use the Karaoke function. An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

    Customize your setup, wirelessly

    Wireless One Connect Ready

    With the Wireless One Connect box (sold separately), you can connect up to 8 HDMI devices—wired or wirelessly—from up to 30 feet away for a tailored, clutter-free experience customized for your space.*

    Customize your setup, wirelessly

    *Wireless One Connect Box sold separately and must be connected to the TV wirelessly for full TV functionality.

    Reviews

    77 Inch Class OLED S95H

    4.8

    Recommended by 98% of customers.

    Features4.8
    Performance4.9
    Design4.8
    Value4.6
    AI Functionality4.5
    AI review summary icon

    AI review summary for 77 Inch Class OLED S95H

    • Customers praise vibrant colors, deep blacks, and crystal-clear detail that appears lifelike in any lighting condition
    • Reviewers celebrate the matte anti-glare screen for eliminating reflections and transforming viewing experiences
    • Many admire the sleek, ultra-thin design with premium metal finish that enhances modern interiors
    • Customers highlight the intuitive, responsive interface and seamless smart ecosystem integration
    • A few mention minor concerns about burn-in or port limitations, but overwhelmingly recommend the product

    AI-generated from customer ratings & reviews, and may include incentivized reviews.

    Reviews with images & videos

    222 Reviews
    Filters (0)222 Reviews
    1. SeattleBK
      • Incentivized review
      5
      5

      I avoided OLED for many years, opting for Samsung and QLED tech because of concerns over panel brightness and of course, the dreaded burn-in issues that while being far less of an issue in recent years, had kept me from making the leap. When Samsung began producing this tech, I kept up on advancements and waited. At last, I made the move with the S95H, hearing nothing but good things. I was not disappointed. Everything about this TV hits the mark, then blows it up. My main concern, my bright room placement is gone. Even pr...

      I recommended this product.
      Helpful?
      AI Functionality
      4
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    2. Silbo
      • Incentivized review
      5
      Reviewed in the Rockville, Maryland
      5

      I bought the 70 inch 8K Samsung TV 7 years ago and thought the picture quality was fantastic. We just moved to a new location and purchased the 77 inch S95H. I am astounded at how much brighter and vibrant the picture looks. No reflections on the screen in a bright room either! This is how you should watch TV.

      I recommended this product.
      Helpful?
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    3. KenDe70
      • Incentivized review
      5
      Reviewed in the Tucson
      5

      The Samsung oled S95H 55" has an amazing display. I was mesmerized by its bright vibrant colors and deep blacks. The clarity and brightness of this television are extraordinary and uniform. I had a Pleasant experience setting the TV up for the first time and found AI features to be responsive. Absolutely no glare when curtains are open letting in natural light.

      I recommended this product.
      Helpful?
      Originally posted on55 Inch Class OLED S95H 4K Samsung Vision AI Smart TV (2026)
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    4. Zach
      • Incentivized review
      5
      Reviewed in the Louisville
      5

      So I’m going to start off by saying I went from an old Crystal to OLED. I work as a rep for Samsung home theatre but this review is unbiased and unpaid. The TV is incredibly bright and colorful. The refresh rate makes the image smooth when I’m gaming from my pc to the living room. Going from an entry level to OLED is crazy. The contrast is amazing this image is top end. The glare free finish in my bright room right next to a window is perfect for any situation any lighting. The tv is fast and responsive in apps and Bluetoot...

      I recommended this product.
      Helpful?
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    5. Herrajero
      • Incentivized review
      5
      Reviewed in the Loveland, Colorado
      5

      The product is excellent; it has spectacular colors, even in well-lit rooms. It is a very good option for video games due to its refresh rate.

      I recommended this product.
      Helpful?
      Originally posted on65 Inch Class OLED S95H 4K Samsung Vision AI Smart TV (2026)
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    6. Gabriel2003
      • Incentivized review
      5
      Reviewed in the Clifton, NJ
      5

      This TV is everything you need to call it the perfect TV; the contrast is fantastic since it is an OLED panel, and glare is zero since they used a matte protection. I do not really see the upscaling, but the quality is really amazing since I am very picky about the content I watch (always 4K HDR, 5.1). My only con would be the One UI for TV; as happened with Tizen OS, it still has a little bit of lag. It would be unnoticeable if you are not as picky as me, but overall, I can call it my perfect TV. Thanks, Samsung. You are s...

      I recommended this product.
      Helpful?
      AI Functionality
      5
      Value
      4
      Performance
      5
      Design
      5
      Features
      5
    7. Happydays19
      • Incentivized review
      5
      Reviewed in the Brooklyn
      5

      The Samsung OLED 90H is truly on of a kind in the market currently. The frame is incredibly thin sleek giving it’s the Fame tv design and features . I was pleasantly surprised how beautiful it was. Beyond the aesthetics it’s packed with smart features is definitely a tv that stands up on the current times of technology. The Bixby and AI features makes the experience seamless and intuitive with voice activated controls which is a huge for me the AI powered picture that automatically adjusts to based in what your watching re...

      I recommended this product.
      Originally posted on55 Inch Class OLED S95H 4K Samsung Vision AI Smart TV (2026)
    8. Ranchracer
      5
      Reviewed in the Auburn, CA
      5

      We bought this 83 incher to replace a 65” Samsung we’ve had for close to 15 years that was still going strong and will continue to be used down in my shop. It’s our first OLED and we’re thoroughly impressed. I would recommend NOT flush mounting it. Buy a nice low profile mount that holds the unit 2” to 3” inches off the wall and install bias lighting on the back. It really helps bring out the deep blacks and gives the TV a floating effect. I’ll never own an other TV without bias lighting. We were a bit worried about the add...

      I recommended this product.
      Helpful?
      Originally posted on83 Inch Class OLED S95H 4K Samsung Vision AI Smart TV (2026)
      Value
      5
      Performance
      5
      Design
      5
      Features
      5