77 Inch Class OLED S90H4K | Samsung Vision AI Smart TV | (2026)

4.6(256)
QN77S90HAE / QN77S90HAEXZA
    Model

    OLED S85H 4K

    OLED HDR | Premium Gaming Pack

    OLED S90H 4K

    OLED HDR+ with Glare Free | Ultimate Gaming Pack

    OLED S95H 4K

    OLED HDR Pro with Glare Free | Art Store
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    42"

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    77"

    83"

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    77 Inch Class OLED S90H4K | Samsung Vision AI Smart TV | (2026) $3,699.99
    QN77S90HAEXZA
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    Highlights
    OLED HDR+ with Glare Free
    OLED HDR+ with Glare Free
    NQ4 AI Gen3 Processor
    NQ4 AI Gen3 Processor
    Ultimate Gaming Pack
    Ultimate Gaming Pack
    AI Soccer Mode Pro
    AI Soccer Mode Pro

    Awards

    Samsung is ranked No.1 TV brand globally for 20 years

    Omdia: Global No.1 TV Brand 20 Years*

    “Samsung is ranked No.1 TV brand globally for 20 years”

    *Source –Omdia, Feb-2026. Results are not an endorsement of Samsung. For general information; any reliance on these results isat the third party’s own risk.

    Samsung is the Fastest Growing OLED TV Brand

    Circana/Weekly Retail Tracking Service: Samsung is the Fastest Growing OLED TV Brand**

    "Samsung is the Fastest Growing OLED TV Brand”

    **Source: Circana, LLC, Retail Tracking Service, US, TV, Display Type: OLED, Absolute Dollar Change, 12 ME June 2026

    Techaeris: Top Pick

    Techaeris: Top Pick

    “the TV gamers will want"

    T3: Platinum Award

    T3: Platinum Award

    “An excellent true OLED TV"

    Pixel-perfect contrast with no distracting reflections

    Level up your OLED experience and leave distracting reflections behind with Glare Free technology. Self-illuminating pixels deliver precise contrast and color. Video games look ultra-smooth with the Ultimate Gaming Pack1, made better with our AI-powered processor for more depth and detail2

     

    14K 165Hz is only available with PC-connected games that support such specifications (PC graphics card required). Performance may vary.

    2As compared to Samsung OLED S85H

    Striking, lifelike picture without distracting reflections3

    OLED HDR+ with Glare Free3

    Experience incredible brightness and deep contrast. Advanced AI enhances details, while Glare Free technology eliminates distracting reflections.3

    Side-by-side Samsung OLED TVs show a church mosaic window, comparing strong reflections without Glare Free and clearer, reduced reflections with Glare Free.

    342" & 48" have OLED HDR, not OLED HDR+. General Comparison disclosure.

    Powerful 4K AI processor4

    NQ4 AI Gen3 Processor

    Powered by 128 neural networks to deliver AI-enhanced picture and sound, resulting in an exceptional 4K experience for streaming, gaming, live sports and more.4

    4Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

    A goalie catches a soccer ball. Without AI Motion Enhancer Pro, the ball and text is blurry. With AI Motion Enhancer Pro, they're clear.

    Keep your eye on the ball

    AI Motion Enhancer Pro

    The AI processor smooths the motion of fast-moving balls and text, reducing blur and flickering, so you don't lose sight of the action.5

    5Utilizes AI-Based formulas

    Transforms everything on screen to impressive 4K resolution⁶

    4K AI Upscaling Pro

    See impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.6

    6Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

    Transforms content into HDR-like quality⁷

    Auto HDR Remastering

    Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine.

    7Compared to 2025 Q7F

    Samsung NQ4 AI Gen3 Processor behind screen layers works to optimize TV picture settings, resulting in crisp, vivid image.

    See your favorite content the way you want it

    AI Customization Mode

    Automatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.*

    *Utilizes AI-Based formulas

    See a world of vibrant colors enhanced by AI

    Color Booster Pro

    Experience every scene in richer, more vibrant colors. AI* transforms hues in real-time for dynamic, lifelike visuals, making every moment more immersive and unforgettable.

    *Utilizes AI-Based formulas

    A dog wrapped around a colorful blanket is on display. PANTONE™ Validated logo. PANTONE SkinTone™ Validated logo.

    Expert-validated color and skin tones for a realistic picture

    Pantone® Validated

    With colors validated by the experts at Pantone®, you can be sure colors look realistic, and skin tones are accurately rendered, for a vibrant, true-to-life picture.

    The 3 steps to projecting a life like rhinoceros is exhibited using Real Depth Enhancer technology.

    Pictures with true depth

    Real Depth Enhancer

    Analyzes and enhances every scene, intelligently adjusting foreground contrast to create lifelike depth. The result is a more three-dimensional picture where images naturally pop with realistic dimension, just like your eyes perceive the real world. Works seamlessly with all your favorite content.

    Peak gaming performance

    Ultimate Gaming Pack

    Dive into next-level immersion created by ultra-smooth, tear-free, low latency gaming with real-time response performance. Unlock the ultimate gaming experience with the powerful combination of Motion Xcelerator 165Hz8, AMD FreeSync Premium Pro9 and NVIDIA G-Sync10.

    Two men gaming in living room. 3 large screens display different games 165 Motion Xcelerator 165Hz, Nvidia G-Sync and AMD FreeSync Premium Pro logos.

    84K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary." OLED S90H 42" has FreeSync Premium."
    9Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
    10Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels."

    Bring smooth motion to sports and enjoy virtually tear-free gaming11

    Motion Xcelerator 165Hz

    Experience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.11

    114K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary.

    Scene from racing game. The car's movement is so fast and clear that it appears to race out of the screen. 165 Hz.
    Man gaming on a Samsung OLED TV. An action-filled air combat game scene appears to pop out of the screen. NVIDIA G-Sync logo.

    NVIDIA G-SYNC Compatible

    Validated by NVIDIA, this technology offers an advanced variable refresh rate (VRR) experience for ultra-smooth, fast gaming. It effectively minimizes screen tearing and stuttering, resulting in seamless gameplay.*

    *Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels.

    A man plays games on a TV with hyperrealistic visuals that appear to pop out of the screen. AMD FreeSync Premium Pro logo.

    FreeSync Premium Pro

    Experience seamless, lag-free gaming by reducing stutter and screen tearing with adaptive sync, while HDR support delivers vibrant, lifelike visuals for an immersive experience.12

    12Only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. OLED S90H 42" has FreeSync Premium.

    Theatrical multidimensional sound that puts you at the center of the action.

    Dolby Atmos®

    Feel like you're at the center of your favorite movie or show with spatial audio that moves around you and above you. Hear helicopters buzzing overhead or music like you're in a grand concert hall.

    The volume of a TV dialogue increases to cover the sound of a puppy barking in a living room.

    Clear dialogue with AI-powered voice enhancement

    Active Voice Amplifier Pro

    Say goodbye to the rewind and hear crystal-clear dialogue. Our AI processor identifies and amplifies voices above background sounds and even above noises in your room.

    *Utilizes AI-Based formulas

    Motion-based sound

    Object Tracking Sound Lite

    Experience sound that moves with the action on screen. Thanks to a virtual top channel, sound is precisely placed in space for immersive audio. Enjoy clear, dynamic sound that heightens every scene, from high-speed chases to quiet conversations.

    TV and soundbar work together in perfect harmony.

    Q-Symphony13

    Unlock more robust, nuanced sound. The TV and soundbar both work together without muting the TV speakers, enhancing the audio experience.

    13Requires a compatible 2020-2025 Q-Series, S-Series, B750F or B650F soundbar (sold separately). For more information, check soundbar specifications.

    Personalized smart TV platform built around you*

    One UI Tizen

    Stream, game and explore all your favorite content on One UI Tizen,14 an intuitive smart TV platform you can customize. With Samsung Knox securing your data15 and 7 years of automatic OS updates,16 enjoy peace of mind while accessing endless entertainment on a platform that’s always up to date.

    A screenshot of the One UI Tizen operating system running on a Samsung Neo QLED QN80H TV.

    14Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
    15Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.
    16Based on model year; requires Internet connection.

    A warranty icon representing 7 years of OS upgrades on the Samsung Neo QLED QN80H TV.

    Enjoy 7 years of new TV experiences

    Content and services may vary by region and are subject to change without notice.
    Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
    Some content and services require registration and subscription.
    Requires Samsung account.
    Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026.
    Please note that the upgrade does not cover hardware-related performance, features or durability.

    TV in a living room shows Samsung TV Plus home screen and the diverse TV channels available with it.

    The best of TV. All for free.

    Samsung TV Plus

    Instantly get over 400 channels and thousands of on-demand shows and movies - no subscription required. Enjoy national and local news, sports, movies, and more.17

    17Samsung Account required. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change.

    Essential information for your day

    Now Brief18

    Customize your Now Brief with loads of widgets to help maximizy your productivity. Choose options like Weather, Memo, Music, Tips, and more. Even wake up now Brief hands-free through voice activation.

    18Available widgets subject to change without notice

    A multi-layered security solution is creating a dome-like enclosure behind a TV that's secured by Knox. The screen features the Samsung Knox emblem. Bottom right corner shows IT Security Certification Center badge. Underneath it reads ‘Secured by Knox’.

    Enjoy peace of mind with built-in triple-layer data protection¹⁹

    Samsung Knox Security

    Your TV experiences are secured. Samsung Knox Security defends against harmful apps and phishing sites while keeping sensitive data, such as PINs and passwords, secure. It also safeguards your IoT devices connected to your TV.19

    19Personal data includes directly input PIN-codes and passwords, and IoT device information shared through the SmartThings app. The latest software is required.

    Your smart home command center

    SmartThings (Built-in SmartThings Hub & Home Insight)20

    Connect and control smart devices through your TV to simplify your day-to-day life with the built in SmartThings Hub. Get notifications about your devices right on screen, including a 3D Map View showing your entire smart home ecosystem at a glance.

    20Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

    Control your TV with your phone

    Quick Remote

    Use your phone to change channels, adjust volume and more. Plus, access key Samsung Tizen TV features such as media, ambient mode, and menu21.

    21Requires SmartThings (available with Android OS 10 or later with 3 GB RAM space and Apple iOS 15 or later), Internet or Bluetooth connection and login to TV Samsung Account.

    Pay attention to your pet, even when you're not there

    Pet Care22

    On-device AI detects your dog's barking and alerts you when your pet needs attention. You can also set custom rules to turn on your pet’s favorite content to comfort it while you're away.

    22Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Each device must be signed in to same Samsung account and must have both Wi-Fi. It only works when the TV is turned off. Utilizes AI-based formulas. Camera cold separately.

    Samsung TV and Galaxy smartphone show the same photos, with wireless icon illustrating Samsung Storage Share syncing images.

    Share files seamlessly across Samsung devices

    Storage Share23

    View multimedia files from your phone or tablet on the big screen without the hassle. The TV auto-detects nearby compatible Galaxy devices and offers to sync and store their content.

    23Each device must be signed in to same Samsung account and must have both Wi-Fi and Bluetooth turned on. Service availability may vary by device model.

    Save energy with intelligent analysis

    AI Energy Mode24

    Helps reduce power consumption by auto-adjusting brightness based on the room's lighting and your user activity.

    24Energy saving rate may vary by model, size, viewing conditions and type of content.  Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode.

    A woman sings into her phone, while the TV behind her displays karaoke lyrics. Her friends smile in the background.

    Transform your TV into a karaoke stage

    Karaoke25

    Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic without separate equipment — your singing setup is already here.

    25Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set. Mobile mic is compatible only with Galaxy S23 or later models and iPhone 15 & above. You must download the Karaoke app from Tizen to use the Karaoke function. An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

    Reviews

    77 Inch Class OLED S90H

    4.6

    Recommended by 91% of customers.

    Features4.7
    Performance4.7
    Design4.7
    Value4.5
    AI Functionality4.3
    AI review summary icon

    AI review summary for 77 Inch Class OLED S90H

    • Customers praise exceptional picture quality with deep blacks, vibrant colors, and sharp details
    • Anti-glare matte screen eliminates reflections, enabling comfortable viewing in bright rooms
    • HDR and 4K content delivers outstanding contrast and incredible visual performance
    • Motion handling during sports and gaming is smooth and responsive
    • A few note remote complexity, but overwhelming satisfaction dominates overall feedback

    AI-generated from customer ratings & reviews, and may include incentivized reviews.

    Reviews with images & videos

    256 Reviews
    Filters (0)256 Reviews
    1. Old tanker
      • Incentivized review
      5
      Reviewed in the AZ
      5

      ​This TV is a major upgrade over my LG OLED TV. The contrast is stunning, delivering true, ink-like blacks that make every scene look incredibly detailed. Unlike other OLEDs I’ve owned, the handling of glare is phenomenal—I can watch in the middle of the day without any annoying reflections. ​The peak brightness is fantastic, colors are incredibly vivid, and the screen uniformity is perfectly clean and even. It is also exceptionally fast; the responsiveness for gaming and fast-paced motion is incredibly smooth. Highly recom...

      I recommended this product.
      Helpful?
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    2. Ricky
      • Incentivized review
      5
      Reviewed in the Salt Lake City
      5

      Love the pristine picture and anti glare elements of this TV. The remote is also simple and easy to use. For someone in an apartment of floor to ceiling windows, this TV was perfect. I love it.

      Helpful?
      Originally posted on65 inch Class OLED S90H 4K Samsung Vision AI Smart TV (2026)
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    3. GeorgeM
      • Incentivized review
      5
      Reviewed in the Delaware, Ohio
      5

      The reason we purchased this TV was to have a larger screen for our called ceiling in our new apartment. Responsiveness is excellent. The glare was eliminated and the black areas are black. Brightness is also now perfect, however we actually did some homework to achieve the picture we wanted. We researched all the tv settings used during the development of the television. We prefer these setting to the AI generated pictures. The development settings provide a much more realistic portrayal of everything on the screen. It doe...

      I recommended this product.
      Helpful?
      Originally posted on65 inch Class OLED S90H 4K Samsung Vision AI Smart TV (2026)
      AI Functionality
      3
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    4. Tstreets1000
      • Incentivized review
      5
      Reviewed in the Carrollton, Georgia
      5

      The 77” Samsung S90H was a perfect upgrade over my 65” Samsung Q90T. I love the picture clarity, brightness and color volume. I’ve been wanting to try an OLED tv for years. Finally pulled the trigger and it has not disappointed. I have several windows in my living room and the glare reduction is perfect. I probably will upgrade all the TVs in my bedrooms with an OLED in the coming future.

      I recommended this product.
      Helpful?
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    5. Don C
      • Incentivized review
      5
      Reviewed in the Illinois
      5

      The picture quality of my Samsung S90H is amazing the AI mode on the OLED TV is amazing! Although certain older shows, the AI mode doesn't work too good as the filming methods were different back then. So you need to switch it to filmmaker mode or movie mode. I'm learning to adapt to my TV but generally speaking AI mode is great for everything and gaming! The game mode with my Nintendo switch 2 is amazing! If you're a gamer and you like high refresh rate and you like connecting and being immersed in quality and gaming TV ex...

      I recommended this product.
      Helpful?
      Originally posted on55 Inch Class OLED S90H 4K Samsung Vision AI Smart TV (2026)
      AI Functionality
      4
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    6. Justin
      • Incentivized review
      5
      Reviewed in the Northern virginia
      5

      No glare from any angle! Extremely bright. Contrast is very good. The os is very responsive with no lagging. The remote even works with my ps5 pro. Speaking of...never needing to replace batteries because the remote is both USB C and solar powered. The color uniformity is amazing. Best looking tv ive had. It is not Dolby vision compatible and you won't care. Its stunning.

      I recommended this product.
      Helpful?
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    7. SusieQ415
      • Incentivized review
      5
      Reviewed in the Ephrata,Pa
      5

      I love the clearness and sharpness of the picture. This is the 4th or 5th Samsung I have owned. Samsung never disappoints!

      I recommended this product.
      Helpful?
      Originally posted on48 Inch Class OLED S90H 4K Samsung Vision AI Smart TV (2026)
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    8. AkaOliver
      • Incentivized review
      5
      Reviewed in the Maryland, MD
      5

      I needed a Smart TV cause I was about to move and I didn't have one but I wasn't sure which one of the Samsung ones to get, I saw some reviews on YT and the only thing I knew is that Samsung OLEDs are incredible. I thought the reviewers were being too exaggerated when they said "This TV screen doesn't reflect anything on it and the colors are incredible" so I decided that I wanted the S90H 42" cause it fits better in my room and I have to say that this TV absolutely perfect! -I like how it sounds, very clear and balanced! -...

      Helpful?
      Originally posted on42 Inch Class OLED S90H 4K Samsung Vision AI Smart TV (2026)
      AI Functionality
      4
      Value
      5
      Performance
      5
      Design
      5
      Features
      5