$2,000. Yep, it's absolutely expensive. But I will not return this monitor. I am currently in love with it. Is it perfect, nope, will it get better, I hope so, am I surprised more people are not purchasing it.... yep! I would say this is the most mind-blowing piece of tech I've bought in the past 15 years. No lie! I just hope that Samsung commits to making the selection of media more widespread. The applications and games that work currently, I dig it. I really really dig this monitor. Please samsung, please please pleas...