Model

The Frame LS03HE

Glare Free with QLED | Built-in Connections

The Frame Pro LS03HW

Glare Free with Neo QLED | Wireless One Connect
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55"

65"

75"

85"

98"

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Akamai
85 Inch Class The Frame LS03HE4K | Vision AI Smart TV | (2026) $2,999.99
QN85LS03HEFXZA
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Add to cart
Glare Free with QLED
Glare Free with QLED
Modern Design with Built-in Connections
Modern Design with Built-in Connections
Art Mode / Art Store
Art Mode / Art Store
Pantone® Validated ArtfulColor
Pantone® Validated ArtfulColor
AI Soccer Mode
AI Soccer Mode

Awards

Omdia: Global No.1 TV Brand 20 Years

Omdia: Global No.1 TV Brand 20 Years*

“Samsung is ranked No.1 TV brand globally for 20 years”

*Source –Omdia, Feb-2026. Results are not an endorsement of Samsung. For general information; any reliance on these results isat the third party’s own risk.

TWICE: TWICE Picks Awards 2026

TWICE: TWICE Picks Awards 2026

Elevate your décor with The Frame - from the #1 art TV brand.

The original art TV1 that matches your style, with 5,000+ true-to-life curated works of art, including iconic artists and galleries exclusively available on the Samsung Art Store2. The glare-free display and included slim fit wall mount make it blend seamlessly into your décor like a real picture frame.3

An artistic lifestyle shot showing The Frame LS03HE in a modern designer living room.

1Circana LLC, Retail Tracking Service, US, TV,
Frame TV Included, Dollar & Unit Sales, 12 Months Ending December 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that comes with a customizable frame that Sept be interchangeable and has the ability to put on a frame over it.

2Includes 30 free refreshed artworks monthly; paid subscription required to enjoy all the art from the Art Store. Samsung Account log-in and Wi-Fi connection are required.

3Customizable bezels sold separately.

Key features at a glance

Key features at a glance

Sleek design that looks like a work of art with easy-to-access connectivity

Modern Design with Built-in Connections

This art TV beautifully blends into your décor, resembling a picture frame5. The included slim fit wall mount sits flush for easy setup, and offers convenient access to connect wired devices6 and stream your favorite content.

Minimalist living room with large window, leather armchair, and floor lamp, featuring The Frame TV mounted flush to the wall displaying abstract artwork, blending seamlessly like a framed painting.

5Customizable bezel sold separately
6All ports built into TV body; TV lifts away from wall for improved port access.

Hangs like a picture

Slim Fit Wall Mount Included

The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art. 

Update the look to match any style

Customizable Frame

Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood.7

7Bezels sold separately for 32-85” Class The Frame models. 98” Class LS03HE includes Amber Brown bezel in box. 98” Class first-party bezels are not currently available.

Close-up views of The Frame TV with interchangeable bezels in different finishes, showing how the frame style can be customized to match your space.

Your personal art gallery on your TV.

Art Mode

When you're not watching TV, the Frame transforms into art.8 Access a curated collection from the Art Store9 or upload your own photos.10 Finish the look with various mat styles and colors.

8Samsung Account log-in and internet connection are required.
9Paid-subscription required
10Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available"

Access art from world-famous galleries and artists11

Art Store

Find the perfect piece of artwork from the world’s leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring, Jean Michel Basquiat and more.11

11Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

Only on when you need it

Motion + Brightness Sensor

Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.12

12Motion sensor is activated after turning it on in Settings and only operates in Art Mode.

Vibrant, rich colors without the distracting reflections

Glare Free with QLED

Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms.13

The Frame TV with Glare Free QLED displays lifelike abstract art with reduced reflections and consistent brightness in a modern interior.

13Compared to Crystal UHD 2026

The Frame TV displays a classic painting with rich, realistic colors, highlighted by PANTONE markers. PANTONE™ Validated ArtfulColor logo.

Expert-validated color for lifelike viewing

Pantone® Validated ArtfulColor

Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone® Validated Artful Color brings your favorite artwork to life for a realistic, museum-like viewing experience.

Close-up of SolarCell Remote’s front and back sides. Buttons are placed on the front, while the back reveals a solar panel.

Ditch the remote batteries

SolarCell Remote

Charges through the embedded solar panels or via USB-C.14It's streamlined layout makes navigation easy and includes a built-in mic for voice commands.

14To charge with solar energy, set the TV remote down with the solar panel facing up. If the Solar Cell Remote is at 0%, USB-C charging is required.

Ask your TV anything and access powerful AI features15

Samsung Vision AI Companion

Get instant, personalized answers on your TV with Bixby. Whether you're curious about a scene playing on your screen or searching for a dinner spot, all you have to do is ask. Access multiple AI agents like Microsoft Copilot and Perplexity,15 and easily access AI picture and sound adjustments to enhance your viewing experience.16

The Frame TV displays artwork as Samsung Vision AI Companion suggests related content and answers art requests through an intelligent on-screen interface.

15AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.
16Uses AI-based formulas

A metallic badge displaying ‘7 Years OS Upgrade’. One UI Tizen.

Enjoy 7 years of new TV experiences

Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.

Brings buttery-smooth motion to sports and gaming

Motion Xcelerator 144Hz + DLG 240Hz

Experience ultra-smooth gaming with DLG 240Hz performance and 144Hz variable refresh rate technology.17 This combination delivers lightning-fast response times, eliminating stutter and tearing, so you can dominate the competition and gain the edge in fast-paced games.

An illustration showing how Motion Xcelerator technology running on the  Frame LS03HE TV delivers fast and responsive gaming performance in a   racing game.

17 DLG 240 is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary. DLG 240Hz will reduce image resolution. Visual quality and results vary by title and system configuration.

An intuitive TV platform with thousands of free streaming options

Endless Free Content / One UI Tizen18

Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids' shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests.18

A lifestyle shot of the One UI Tizen operating system running on a The Frame LS03HE TV.

18Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.

Transforms content into HDR-like quality

Auto HDR Remastering

Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine.19

19Compared to 2025 Q7F

An illustration showing how Auto HDR Remastering on the  Frame LS03HE transforms regular content (like the shot of a free diver swimming through a coral reef) into HDR-like content.
Reviews

85 Inch Class The Frame LS03HE

4.8

Recommended by 96% of customers.

Features4.8
Performance4.8
Design4.9
Value4.5
AI Functionality4.4
AI review summary icon

AI review summary for 85 Inch Class The Frame LS03HE

  • Customers praise Art Mode for transforming the TV into gallery-like wall art with matte finish and flush mounting that guests often mistake for paintings
  • Most highlight exceptional picture quality with deep blacks, vibrant colors, outstanding contrast, and automatic brightness adaptation for any lighting condition
  • Many appreciate built-in sound quality described as clear and immersive, often eliminating the need for external speakers
  • Reviewers note the intuitive SmartThings app, seamless streaming, and personalization through custom photos or curated art subscriptions
  • A few express disappointment over subscription requirements for full art content access and report minor software quirks or mounting template issues

AI-generated from customer ratings & reviews, and may include incentivized reviews.

71 Reviews
Filters (0)71 Reviews
  1. DreamyFrame
    • Incentivized review
    5
    Reviewed in the Charlotte, NC
    5

    The new design with everything integrated is amazing, the TV sits flush against the wall and with the right art it does look like a framed classy piece of art for sure. Installation was involved, but not much more than usual if recessed box or/and outlet already available. Brightness is spot on (not issues there with the anti-glare finish), contrast is fine too, and there was no need for much calibration. Calibration was done automatically. The TV's Responsiveness is good, especially with the included remote (one can setup...

    I recommended this product.
    Helpful?
    AI Functionality
    4
    Value
    4
    Performance
    5
    Design
    5
    Features
    5
  2. Christal
    • Incentivized review
    5
    Reviewed in the Louisiana
    5

    The best tv frame is one of the best tv the colors are really nice I’m in love with it and the brightness the contrast is perfect I love the resolution of the tv and responsiveness is the best.

    I recommended this product.
    Helpful?
    AI Functionality
    5
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  3. Maribel159
    • Incentivized review
    5
    Reviewed in the Chicago
    5

    This Frame TV is highly efficient, I mean you can use it to watch your shows in excellent quality, and—*boom*—when you turn it off, you have a piece of art that has an incredible matte coating that makes this look like a real. One thing I loved is that the mount comes in the box with the TV for no additional charge and iIt is not difficult to mount it on the wall, It is very flat on the wall blends into the living room like real artwork instead of looking like a giant black screen. Setup was pretty easy and everything ru...

    I recommended this product.
  4. Mstina13
    • Incentivized review
    5
    Reviewed in the San Clemente
    5

    I am so in love with this TV! We wanted a TV in our dining room however, having a big black screen just did not look right. The Frame absolutely makes it duel purpose and makes the room look so good with the different art pieces you can choose. It is also super thin! We get a lot of compliments on it whenever we have company over (most not even believing us that it is a TV). Not only does it look amazing but when you turn the TV on, it is also amazing. I love Samsung and how user friendly they make everything. The picture ...

    I recommended this product.
  5. Grop
    • Incentivized review
    2
    Reviewed in the Signal Mountain
    2

    It took six weeks and four unfulfilled promises from Best Buy before the TV was installed and I was trained on how to insert my pictures. This was a very frustrating experience waiting then Best Buy canceling appointments at the last minute after waiting a full day each time. When finally installed and programmed, the final product is very good. My rating is weighted based on the wait time for final installation.

    I recommended this product.
    Helpful?
    AI Functionality
    4
    Value
    3
    Performance
    4
    Design
    4
    Features
    4
    Response from Samsung:

    Samsung Specialist

    Grop, Please know that you're leaving a review and 2-star rating for the Frame TV, but we’re sorry to hear of your experience with Best Buy, nonetheless. You may want to consider providing your feedback directly to the Best Buy store where the purchase was made. If you have questions about the TV itself, Samsung is here to help. You can reach us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat agents are also available by clicking the ‘Support’ link on our website. ~ Samsung Specialist

  6. TONYGLHF
    • Incentivized review
    5
    Reviewed in the San Diego
    5

    The Samsung Frame LS03HE (2026) is a beautiful and versatile TV that features an incredible matte coating that makes this look like art. The design of the TV is excellent and the thin bezels and slim profile look great. There are customizable bezels that are also available for purchase to fit any style. The included slim profile mounting bracket allows this TV to sit perfectly flush against the wall which really sells the artwork look. New to the 2026 version is that the One Connect box has now been eliminated. HDMI input...

    I recommended this product.
  7. Mszo
    • Incentivized review
    5
    Reviewed in the Chicago, IL
    5

    The Frame TV is exactly what we were looking for. The brightness of the screen is great. The responsiveness of the system is quick. In art mode, the picture is very convincing with good contrast and colors. The matte screen means we can see everything even with direct sunlight from adjacent windows in the middle of the day. The only negative so far is that the mounting template is poorly designed so it took a lot of measuring and double checking to make sure we got the TV mounted exactly where we want. Now that it's up, no ...

    Helpful?
    AI Functionality
    4
    Value
    4
    Performance
    5
    Design
    5
    Features
    5
  8. angieestevane
    • Incentivized review
    5
    Reviewed in the Wailua
    5

    This TV sounds and looks great. The audio is so clear. It does really well at differentiating sounds between background audio and effects and is very apparent with gaming. With this TV you do not need a sound bar .The visuals are great very clear and vibrant. The picture quality is great when you're watching shows or movies but also as well with the photo effects of the TV. The preset art is really nice as is the option to upload your own images to your gallery which is easy to do through the SmartThings app or a flash driv...

    I recommended this product.